Country Clutter wins 21st Ranking for Franchisee Satisfaction
"In terms of a business format, franchising is the best guarantee of success," says Chalwood, president and COO of The Uniglobe Group, an international travel retailer. "You're in business for yourself –but not by yourself. But the bottom line is that for franchisors to be successful, franchisees have to be successful."
In May of 2000, SUCCESS Magazine commissioned the University of North Carolina Research Unit, in Chapel Hill, to gather information about U.S. franchisors from their franchisees to provide a ranking of these businesses by the people who know them best.
Researchers began with a list of last year's Franchise Gold 200 winners chosen from the results of a survey conducted by Erdos & Morgan, an independent marketing and research firm based in New York City. More than 2,500 franchisors and related professionals were contacted. Companies were compared based on four major indicators: financial performance; corporate management, growth, and stability; franchisor/franchisee relationship; and opportunities for growth.
In the Franchisee Satisfaction Ranking, it was the franchisees' turn to grade the franchisor. Unit owners were chosen at random and asked to respond to questions related to their satisfaction overall and in the areas of finances, training, and field support. Their responses were based on a scale of 1 to 5 (dissatisfied to most satisfied). Points were awarded for each answer, and the company received a star for each increment of 20 points toward a perfect score of 100.
Overall satisfaction was given a weight in the rankings of 40 percent. The other three categories (financial, training, and field support) accounted for 20 percent each of the total score.
Out of SUCCESS Magazine's Franchise Gold 200, Country Clutter, rated 21st in Franchisee Satisfaction! Country Clutter earned a full five stars in each category: overall satisfaction, financial satisfaction, quality of training, and quality of field support.
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