Marketing Support
Our In-House Ad Agency provides marketing and promotional materials that will help you communicate with your target market and primary customers. We supply many unique and different programs so you can decide through experience and marketing analysis what will work best in your market area.
- Annual Marketing Plan
Support for you in planning marketing each month and by quarter.
- Major Promotions
Key promotions are available with complete implementation guides and tools for primary shopping seasons
- B.A.M!
(Basic Advertising Materials)
Imagine receiving materials each month that you can implement immediately. That’s the concept behind our B.A.M.! package. It contains the most applicable marketing materials, fashion trends, hot new vendors and timely articles to build your business and much more!
- Ongoing Promotions
At anytime during the year, select from our list of on-going promotions to help generate traffic and purchases. These unique in-store programs have proven to be effective and include a complete set of marketing support tools that go along with them.
- Gift Cards
Gift Cards are one of the fastest growing methods of payment and a customer service can help your cash flow. Our program enables you to track online all of your store’s Gift Card activity and generate automatic transfers between stores.
- Email & Direct Mail
Stay in direct contact with your customers with an online email and postcard program that enables you to send emails and postcards anytime for all the right reasons – sales, promotions, coupons, new merchandise, featured product, etc.
- Customized Individual Store Websites
Each Apricot Lane store can have their own fully integrated website that is customizable at the franchisee level. It includes e-commerce complete with shopping carts, pay-pal, shipping features and has an easy upload and management system. Also included are simple, effective and professional blog pages that franchisees can use to communicate with their customer base.
- In-Store Signage
Also known as the “silent salesperson”, in-store signs and banners highlight products and services in your store.
- Fashion Party Program
This is a complete program that is managed by your Fashion Party Coordinator who works on commission based on party sales. The “Fashion Party” is held at your store with hostesses who have invited their friends for an evening of exclusive savings, food and drink, raffles and fun!
All of the above marketing resources and much more are available for use in your store. Marketing resources that are inexpensive, easy to use and effective.
- Custom Programs
Knowing that each store has their own unique and local marketing events and opportunities, you'll find support as well from our in-house agency for these type of programs and projects.
